Services Marketing : Concepts, practices & cases from Indian Environment / S. Shajahan.

By:

Shajahan S

Material type: Text

TextPublication details: Mumbai. Himalaya Publishing House; 2016.Edition: 1st ed. 2016Description: 358 p . ; hardbound 18x25cmISBN:

81-8318-371-9

DDC classification:

23 658.8 SHA

Contents:

Section-I Services Marketing Concepts 1. Over of services marketing in the new millennium 2. The fundamental concept in service marketing 3. Managing demand and supply of services 4. Delivering quality services 5. Strategic service marketing 6. Designing suitable product and price mix 7. Designing service promotion and distribution mix 8. Towards specific services marketing mix Section -II Service Marketing Practices 9. Marketing of financial and insurance services 10. Marketing of hospitality, travel and tourism products 11. Marketing of educational, software and other professional services 12. Marketing of health care, cellular and entertainment services 13. Emerging influence of retailing and shopping malls 14. Internationalisation of services Section -III case study 15. Case method analysis

Summary: India is projected to become third largest economy in the world by 2050. The service sector remained the key driving Indian economy and average growth of this sector at 8.6 percent was higher than the average growth of 705 percent during the last five years. Eventually service sector contributed above 50 percent of GDP since 1997-98 and touched 57.6 percent in 204-05. Further India ranked 18th largest exporter of global service and touched export revenue of US$51,326 million line 2004-05

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 SHA (Browse shelf(Opens below))	Available		7756

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Section-I Services Marketing Concepts
1. Over of services marketing in the new millennium
2. The fundamental concept in service marketing
3. Managing demand and supply of services
4. Delivering quality services
5. Strategic service marketing
6. Designing suitable product and price mix
7. Designing service promotion and distribution mix
8. Towards specific services marketing mix
Section -II Service Marketing Practices
9. Marketing of financial and insurance services
10. Marketing of hospitality, travel and tourism products
11. Marketing of educational, software and other professional services
12. Marketing of health care, cellular and entertainment services
13. Emerging influence of retailing and shopping malls
14. Internationalisation of services
Section -III case study
15. Case method analysis

India is projected to become third largest economy in the world by 2050. The service sector remained the key driving Indian economy and average growth of this sector at 8.6 percent was higher than the average growth of 705 percent during the last five years. Eventually service sector contributed above 50 percent of GDP since 1997-98 and touched 57.6 percent in 204-05. Further India ranked 18th largest exporter of global service and touched export revenue of US$51,326 million line 2004-05

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