Services Marketing : (Record no. 4384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01829nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180316b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-8318-371-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shajahan S. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | Concepts, practices & cases from Indian Environment / |
| Statement of responsibility, etc. | S. Shajahan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| Remainder of edition statement | 2016. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai. |
| Name of publisher, distributor, etc. | Himalaya Publishing House; |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 358 p . ; |
| Other physical details | hardbound |
| Dimensions | 18x25cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | Section-I Services Marketing Concepts<br/>1. Over of services marketing in the new millennium<br/>2. The fundamental concept in service marketing<br/>3. Managing demand and supply of services<br/>4. Delivering quality services<br/>5. Strategic service marketing<br/>6. Designing suitable product and price mix<br/>7. Designing service promotion and distribution mix<br/>8. Towards specific services marketing mix<br/> Section -II Service Marketing Practices<br/>9. Marketing of financial and insurance services<br/>10. Marketing of hospitality, travel and tourism products<br/>11. Marketing of educational, software and other professional services<br/>12. Marketing of health care, cellular and entertainment services<br/>13. Emerging influence of retailing and shopping malls<br/>14. Internationalisation of services<br/> Section -III case study<br/>15. Case method analysis |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | India is projected to become third largest economy in the world by 2050. The service sector remained the key driving Indian economy and average growth of this sector at 8.6 percent was higher than the average growth of 705 percent during the last five years. Eventually service sector contributed above 50 percent of GDP since 1997-98 and touched 57.6 percent in 204-05. Further India ranked 18th largest exporter of global service and touched export revenue of US$51,326 million line 2004-05 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 16/03/2018 | 850.00 | 2 | 658.8 SHA | 7756 | 26/07/2024 | 31/01/2024 | 16/03/2018 | Books |