Introduction To Rural Marketing / Krishnamoorthy, R.
Material type: TextPublication details: Himalaya Publishing House: New Delhi, 2014.Description: 434 pISBN:- 9789350511077
- 23 658.8 KRI
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Tetso College Library Commerce & Management | Non-fiction | 658.8 KRI (Browse shelf(Opens below)) | Available | 7051 |
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658.8 KOT A framework for marketing management / | 658.8 KOT A framework for marketing management / | 658.8 KOT Market your own way to Growth 8 ways / | 658.8 KRI Introduction To Rural Marketing / | 658.8 KUM Tales of sales: Fun, Factual & Fundamental/ | 658.8 LEV Guerrilla Marketing : | 658.8 PIL Modern Marketing / Principles and Practices ; |
1. Nature and scope of rural marketing;
2. Exploring the growth rural market;
3. Rural consumer behaviour;
4. Rural marketing research;
5. Rural marketing segmentation;
6. Rural marketing- mix;
7. Product and pricing;
8. Distribution in rural market;
9. Organised rural retailing;
10. Rural promotion;
11. Developing the sales force for rural market;
12. Marketing of consumer goods and services;
13. Corporate initiatives in rural market;
14. Agricultural marketing;
15. Defects in the agricultural marketing system and lines of improvement- Part 1;
16. Defects in the agricultural marketing system and lines of improvement- Part 2;
17. Co-operative marketing;
18. Recent trends in agricultural produce marketing;
19. Agricultural finance and role of institutions;
20. Agricultural pricing;
21. Globalization and Agriculture;
22. Marketing of Agricultural inputs;
23. Agricultural inputs and customer relationship management;
24. Ethics in sales and marketing;
25. Understanding the rural market- A practical approach;
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