Introduction To Rural Marketing / (Record no. 3747)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01448nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171018b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350511077 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | KRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishnamoorthy, R. |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction To Rural Marketing / |
| Statement of responsibility, etc. | Krishnamoorthy, R. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Himalaya Publishing House: |
| Name of publisher, distributor, etc. | New Delhi, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 434 p. ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. Nature and scope of rural marketing;<br/>2. Exploring the growth rural market;<br/>3. Rural consumer behaviour;<br/>4. Rural marketing research;<br/>5. Rural marketing segmentation;<br/>6. Rural marketing- mix;<br/>7. Product and pricing;<br/>8. Distribution in rural market;<br/>9. Organised rural retailing;<br/>10. Rural promotion;<br/>11. Developing the sales force for rural market;<br/>12. Marketing of consumer goods and services;<br/>13. Corporate initiatives in rural market;<br/>14. Agricultural marketing;<br/>15. Defects in the agricultural marketing system and lines of improvement- Part 1;<br/>16. Defects in the agricultural marketing system and lines of improvement- Part 2;<br/>17. Co-operative marketing;<br/>18. Recent trends in agricultural produce marketing;<br/>19. Agricultural finance and role of institutions;<br/>20. Agricultural pricing;<br/>21. Globalization and Agriculture;<br/>22. Marketing of Agricultural inputs;<br/>23. Agricultural inputs and customer relationship management;<br/>24. Ethics in sales and marketing;<br/>25. Understanding the rural market- A practical approach; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 18/10/2017 | 950.00 | 658.8 KRI | 7051 | 18/10/2017 | 18/10/2017 | Books |