Guerrilla Marketing : (Record no. 5174)
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000 -LEADER | |
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fixed length control field | 00654nam a22001577a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181005b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-0-7499-2811-7 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 658.8 |
Item number | LEV |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Levinson Jay Conrad |
245 ## - TITLE STATEMENT | |
Title | Guerrilla Marketing : |
Remainder of title | Easy and inexpensive strategies for making big profits from your small business / |
Statement of responsibility, etc. | Jay Conrad Levinson. |
250 ## - EDITION STATEMENT | |
Remainder of edition statement | 2017. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | UK. |
Name of publisher, distributor, etc. | Piatkus; |
Date of publication, distribution, etc. | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 368 p . ; |
Other physical details | softbound |
Dimensions | 15x23cm |
505 ## - FORMATTED CONTENTS NOTE | |
FORMATTED CONTENTS NOTE | Part I. The Guerrilla approach<br/>Part II. Minimedia marketing<br/>Part III. Maximedia marketing<br/>Part IV. New-media marketing<br/>Part V. The nature of the Guerrilla |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 05/10/2018 | 499.00 | 658.8 LEV | 8644 | 05/10/2018 | 05/10/2018 | Books |