Guerrilla Marketing :

Levinson Jay Conrad

Guerrilla Marketing : Easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson. - 2017. - UK. Piatkus; 2017. - 368 p . ; softbound 15x23cm

Part I. The Guerrilla approach
Part II. Minimedia marketing
Part III. Maximedia marketing
Part IV. New-media marketing
Part V. The nature of the Guerrilla

978-0-7499-2811-7

658.8 / LEV

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