Marketing Management (Record no. 3553)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02061nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170915b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc. | Kotler, Philip |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India; |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | I 21 p, ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | Preface xx <br/>PART 1<br/>Understanding Marketing Management <br/>PART 2 <br/>Capturing Market <br/>PART 3 <br/>Connecting With Customer<br/>PART 4 <br/>Building Strong Brands<br/>PART 5 <br/>Creating Value<br/>PART 6 <br/>Communicating Value<br/>PART 7 <br/>Delivering Value<br/>PART 8 <br/>Conducting Marketing Responsibly for Long term<br/>Appendix: Sonic Marketing plan and Exercise <br/>EndNote<br/>Glossary <br/>Subject Index<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The world of Marketing is a changing everyday -and and in order for student to have a competitive edge, they need a text book that reflects the best of today's marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organisation consistently reflects the latest change in today's marketing theory and practice <br/>Highlight of this Edition <br/>* In- text book provide vivid illustration of chapter concepts using actual Companies and situations <br/>* Address today Economic Environmental and Technological change in marketing <br/>*Four key Dimension of holistic marketing are woven throught out the text <br/>internal marketing -ensuring everyone in the organisation embraces appropriate marketing principles ,especially senior Management <br/>Integrated marketing - ensuring that multiple means of creating delivering and communicating value of employed and combine in the best way <br/>* Relationship marketing- having rich multifaceted relationship with customer ,Channel member and other marketing partners<br/>Performance marketing- understanding return to the business from marketing activities and program as well as addressing broader concerns and their legal, ethical, social l and environmental activities <br/>*Marketing insight and Marketing memo Boxes<br/><br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 15/09/2017 | 658.8 KOT | 6827 | 15/09/2017 | 15/09/2017 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 15/09/2017 | 658.8 KOT | 6828 | 15/09/2017 | 15/09/2017 | Books | |||||
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 15/09/2017 | 658.8 KOT | 6829 | 15/09/2017 | 15/09/2017 | Books |