Marketing Management
Kotler,Philip
Marketing Management Kotler, Philip - India; Pearson, 2017. - I 21 p, ;
Preface xx
PART 1
Understanding Marketing Management
PART 2
Capturing Market
PART 3
Connecting With Customer
PART 4
Building Strong Brands
PART 5
Creating Value
PART 6
Communicating Value
PART 7
Delivering Value
PART 8
Conducting Marketing Responsibly for Long term
Appendix: Sonic Marketing plan and Exercise
EndNote
Glossary
Subject Index
The world of Marketing is a changing everyday -and and in order for student to have a competitive edge, they need a text book that reflects the best of today's marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organisation consistently reflects the latest change in today's marketing theory and practice
Highlight of this Edition
* In- text book provide vivid illustration of chapter concepts using actual Companies and situations
* Address today Economic Environmental and Technological change in marketing
*Four key Dimension of holistic marketing are woven throught out the text
internal marketing -ensuring everyone in the organisation embraces appropriate marketing principles ,especially senior Management
Integrated marketing - ensuring that multiple means of creating delivering and communicating value of employed and combine in the best way
* Relationship marketing- having rich multifaceted relationship with customer ,Channel member and other marketing partners
Performance marketing- understanding return to the business from marketing activities and program as well as addressing broader concerns and their legal, ethical, social l and environmental activities
*Marketing insight and Marketing memo Boxes
9789332557185
658.8 / KOT
Marketing Management Kotler, Philip - India; Pearson, 2017. - I 21 p, ;
Preface xx
PART 1
Understanding Marketing Management
PART 2
Capturing Market
PART 3
Connecting With Customer
PART 4
Building Strong Brands
PART 5
Creating Value
PART 6
Communicating Value
PART 7
Delivering Value
PART 8
Conducting Marketing Responsibly for Long term
Appendix: Sonic Marketing plan and Exercise
EndNote
Glossary
Subject Index
The world of Marketing is a changing everyday -and and in order for student to have a competitive edge, they need a text book that reflects the best of today's marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organisation consistently reflects the latest change in today's marketing theory and practice
Highlight of this Edition
* In- text book provide vivid illustration of chapter concepts using actual Companies and situations
* Address today Economic Environmental and Technological change in marketing
*Four key Dimension of holistic marketing are woven throught out the text
internal marketing -ensuring everyone in the organisation embraces appropriate marketing principles ,especially senior Management
Integrated marketing - ensuring that multiple means of creating delivering and communicating value of employed and combine in the best way
* Relationship marketing- having rich multifaceted relationship with customer ,Channel member and other marketing partners
Performance marketing- understanding return to the business from marketing activities and program as well as addressing broader concerns and their legal, ethical, social l and environmental activities
*Marketing insight and Marketing memo Boxes
9789332557185
658.8 / KOT