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Kotler on marketing :

Kotler Philip

Kotler on marketing : How to create, win and dominate markets / Philip Kotler. - 2001. - UK. The free Press; 2001. - 255 p . ; softbound 16x18cm

Part one: Strategic marketing
Part two : Tactical Marketing
Part three: Administrative Marketing
Part Four: Transformational marketing

ISBN: 978-0-6848-6047-3

Dewey Class. No.: 658.87 / KOT

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