000			01370nam a22001457a 4500
008			240522b |||||||| |||| 00| 0 eng d
020			_a978-1-1035032471
082			_223 _a658.04 _bMEZ
100			_aMezrich, Ben
245			_aBreaking Twitter: _bElon Musk and the most controversial corporate takeover in history/ _cBen Mezrich
260			_aLondon: _bMacmillan Business, _c2023.
300			_a334p. _bsoftbound _c14.5*22.5 cm.
505			_aIn October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and ‘blue-tick’ celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral. The whole world was watching. Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn’t break Twitter. Twitter broke Elon Musk.
942			_2ddc _cBK
999			_c9034 _d9034