000			00877nam a22001457a 4500
008			220928b |||||||| |||| 00| 0 eng d
020			_a978-0-3352-47967
082			_223 _a658.8342 _bJAN
100			_aJansson-boyd, Cathrine V.
245			_aConsumer Psychology _cCathrine V. Jansson-boyd _hEnglish
260			_aEngland _bMcGraw Hill Open University Press _c2019
300			_axv,320p; _bSoft bound _c24x17cm
505			_a1. Consumer Psychology: what it is and how it emerged 2. Consumer memory and learning 3. Perception and attention 4. Identify and consumption 5. The emotional consumer 6. Attitudes 7. Advertising psychology 8. Motivational determinants of consumer behaviour 9. Consumer decision-making and brand loyalty 10. The internet 11. Children as consumers 12. Consumption and happiness 13. Consumers and the environment .............
942			_2ddc _cBK
999			_c7610 _d7610