| 000 | 00831nam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 220317b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-93-82036-08-1 | ||
| 082 |
_223 _a659.1 _bVER |
||
| 100 | _aVerma Shweta | ||
| 245 |
_aAdvertising and Sales Management _cShweta Verma & Amit Arora _hEnglish |
||
| 260 |
_aNew Delhi _bBlack Prints _c2013 |
||
| 300 |
_avi-240 p. _bHard bound _c14.5 * 22.4 cm |
||
| 505 | _a1.Communication Process 2.Advertising 3. Economic,Social,and Regulatory Aspects 4. Advertising Process 5. Advertising Objectives 6. Advertising Budget 7. Media Selection,Planning and Scheduling 8. Advertising Agencies and its roles 9. Selling and sales Management 10. Sales Force Management 11. Sales Organization 12. Sales Budget 13. Sales Promotion 14. Brands 15. Financial Planning and Forecasting | ||
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c7235 _d7235 |
||