| 000 | 00911nam a22001457a 4500 | ||
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| 008 | 220225b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0-8039-7246-6 | ||
| 082 |
_223 _a659.1042 _bMES |
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| 100 | _aMessaris Paul | ||
| 245 |
_aVisual Persuasion _bThe Role of Image in Advertising _cPaul Messaris _hEnglish |
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| 260 |
_aNew Delhi _bSage Publications _c1997 |
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| 300 |
_aiv-297 p. _bsoft bound _c19*22.6 cm |
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| 505 | _aAcknowledgments Introduction: A Theory of Images in Advertising Chapters Part 1: Image as Simulated Reality Chapter 1: Pictures and Reality Chapter 2: Visual Form and Style Chapter 3: Can Pictures Bridge Cultures? Part 2: Image as Evidence Chapter 4: Visual Truth, Visual Lies Part 3: Image as Implied Selling Proposition Chapter 5: Editing and Montage Chapter 6: Showing the Unspoken Back Matter Epilogue: Ethics of Visual Persuasion References About the Author | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c7154 _d7154 |
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