| 000 | 00967nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c5436 _d5436 |
||
| 008 | 190128b ||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-00-829699-5 | ||
| 082 |
_223 _a659.104 _bAUL |
||
| 100 | _aAuletta Ken | ||
| 245 |
_aFrenemies : _bThe Epic disruption of the Advertising Industrty (and why this matters)/ _cKen Auletta. |
||
| 250 | _b2018. | ||
| 260 |
_aLondon. _bHarper collins. _c2018. |
||
| 300 |
_a360 . p ; _bsoftbound _c15x23cm |
||
| 505 | _a1.The "perfect storm" 2."Change sucks" 3.Good-bye, Don draper 4.The matchmaker 5.Anxious clients 6."Same height as napoleon" 7.Frenemies 8.The rise of media Agencies 9.The privacy Time bomb 10.The consumer as frenemy 11.Can old media be new? 12.More frenemies 13.Marketing Yak-Yaks and mounting fear 14.The client jury reaches its verdict 15.Cannes takes center stage 16.Mad men to math men 17.Dinosaurs or cockroaches? 18.Goodbye old advertising axioms 19.No Rearview mirror | ||
| 942 |
_2ddc _cBK |
||