000 00827nam a22001577a 4500
999 _c5173
_d5173
008 181005b ||||| |||| 00| 0 eng d
020 _a978-0-553-34759-3
082 _223
_a338.76164795
_bLOV
100 _aLove John F.
245 _aMcDonald's Behind the arches /
_cJohn F. Love.
250 _b1995.
260 _aNew York.
_bBantam books;
_c1995.
300 _a486 p . ;
_bsoftbound
_c15x23cm
505 _aThe unknown McDonald's 1. Yes, there is a McDonald 2. The salesman 3. The Franchising Derby 4. The owner/ Operator 5. Melting pot 6. Making Hamburgers 7. Making money 8. The buyout 9. Partners 10. Going public 11. McDonald's East, McDonald's West 12. High gear 13. Media Magic 14. " McDonaldizing" The suppliers 15. The public challenge 16. Checks and balances 17. Exporting Americana
942 _2ddc
_cBK