000 00960nam a22001577a 4500
999 _c5018
_d5018
008 180810b ||||| |||| 00| 0 eng d
020 _a978-81-265-6006-6
082 _223
_a658.3152
_bREA
100 _aReason Ben, Lovlie Lavrans, Flu Melvin Brand
245 _aA practical guide to optimizing the customer experience :
_bService Design for Business /
_cBen Reason , Lavrans Lovlie, Melvin Brand Flu.
250 _b2016.
260 _aNew Jersey.
_bWiley.
_c2016.
300 _a189 p . ;
_bsoftbound
_c15x23cm
505 _a1.Why service design 2.Foundations:Three critical factors in service design 3.The customer story:Understanding customer better provides the basis for customer-driven service improvement and innovation 4.Business Impact:Designing a service around customers needs provides a new way to Address age-old business challenges 5.Organizational Challenge:Using customer centricity to move your organization forward 6.Tools.
942 _2ddc
_cBK