000 | 00960nam a22001577a 4500 | ||
---|---|---|---|
999 |
_c5018 _d5018 |
||
008 | 180810b ||||| |||| 00| 0 eng d | ||
020 | _a978-81-265-6006-6 | ||
082 |
_223 _a658.3152 _bREA |
||
100 | _aReason Ben, Lovlie Lavrans, Flu Melvin Brand | ||
245 |
_aA practical guide to optimizing the customer experience : _bService Design for Business / _cBen Reason , Lavrans Lovlie, Melvin Brand Flu. |
||
250 | _b2016. | ||
260 |
_aNew Jersey. _bWiley. _c2016. |
||
300 |
_a189 p . ; _bsoftbound _c15x23cm |
||
505 | _a1.Why service design 2.Foundations:Three critical factors in service design 3.The customer story:Understanding customer better provides the basis for customer-driven service improvement and innovation 4.Business Impact:Designing a service around customers needs provides a new way to Address age-old business challenges 5.Organizational Challenge:Using customer centricity to move your organization forward 6.Tools. | ||
942 |
_2ddc _cBK |