000			01697nam a22001577a 4500
999			_c4953 _d4953
008			180612b ||||| |||| 00| 0 eng d
020			_a978-93-272-6339-8
082			_223 _a658.8 _bSON
100			_aSontakki C.N.
245			_aMarketing Management : _bIn the Indian background / _cC.N. Sontakki.
250			_a7th ed. _b2016.
260			_aNew Delhi. _bKalyani Publishers; _c2016.
300			_a35.24 p . ; _bsoftbound _c18x24cm
505			_a1. Introduction to marketing 2. Economic development and marketing management 3. The marketing environment 4. The marketing-mix 5. The marketing organization 6. Planning of marketing operations 7. Marketing strategic planning process 8. Competitive advantage 9. Market-segmentation, targetting and positioning 10. Consumer behaviour 11. profile of an Indian consumer 12. Consumerism in India 13. Sales forecasting 14. The marketing information system-part-I 15. The marketing information system-part-II 16. Product planning and product related concepts 17. New product planning and development 18. Branding packaging and labelling 19. The product market integration 20. Product pricing 21. Product promotion- part -I 22. Product promotion - part-II 23. Product promotion - part-III 24. Channels of distribution 25. Physical distribution 26. marketing of manufactured consumer goods 27. Marketing of industrial goods 28. Marketing of agricultural goods 29. Marketing of services 30. Control of marketing operations 31. International marketing 32. Export and import procedure 33. Rural marketing in India 34. Challenges before modern marketing managers of India 35. Marketing and the society: Social responsibility and marketing ethics
942			_2ddc _cBK _08