000			01422nam a22001697a 4500
008			180518b ||||| |||| 00| 0 eng d
020			_a978-0-00-736854-9
082			_223 _a153.8 _bARI
100			_aAriely Dan
245			_aPredictably Irrational / _cDan Ariely.
250			_a1st ed. _b2009.
260			_aU.K. _bHarperCollins. _c2009.
300			_a280 p . ; _bsoftbound _c12x19cm
505			_a1.The Truth about Relativity 2.The Fallacy of supply and demand 3.The Cost of Zero Cost 4.The Cost of social norms 5.The influence of Arousal 6.The problem of procrastination and self-control 7.The high price of ownership 8.Keeping doors open 9.The effect of expectations 10.The Power of Price 11.The context of our character,part-1 12.The context of our character,part-2 13.Beer and free lunches
520			_aWhen it comes to making decisions in our lives, we think we're in control.we think we're making smart, rational choices.But are we ? from paying for coffee to losing weight,and buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patters of thought to make better, more financially sound, decisions.Predictably Irrational is not simply a fascinating read:it has the power to change the way we interact with the world-one small decision at a time.In the current economic crisis it is an invaluable tool that no person should be without.
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