000 | 01474nam a22001577a 4500 | ||
---|---|---|---|
999 |
_c4628 _d4628 |
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008 | 180416b xxu||||| |||| 00| 0 eng d | ||
020 | _a978-93-5202-971-6 | ||
082 |
_223 _a658.4012 _bJEY |
||
100 | _aJeyarathnam M. | ||
245 |
_aBusiness policy and Strategic Management / _cM.Jeyarathnan. |
||
250 |
_a2nd ed. _b2015. |
||
260 |
_amumbai. _bHimalaya publishing house. _c2015. |
||
300 |
_a349 p . ; _bhardbound _c19x25cm |
||
505 | _a 1. The Strategic Management Process 2. Mission and Goals 3. Corporate Governance and Social Responsibility 4. External Environment 5. Porter's Five Forces Model and Strategic Groups 6. Competitive Advantage 7. Internal Scanning 8. Strategy Formulation 9. Strategy Formulation: Corporate Strategy 10. Strategy Formulation: At the Business Level 11. Strategy Formulation: Functional Strategy 12. Strategy in Global Environment 13. Building and Restructuring the Corporation 14. Strategic Choice and Balanced Score Card 15. Implementation of Strategy 16. Designing Strategic Control Systems 17. Matching Structure and Control to Strategy 18. Implementation of Strategic Change 19. Techniques of Strategic Evaluation and Control 20. Strategic Issues in Managing Technology and Innovation 21. Strategic Issues in Entrepreneurial Ventures and Small Businesses 22. Strategic Issues in Not-for-Profit Organisation. | ||
942 |
_2ddc _cBK |