000			01477nam a22001577a 4500
999			_c4626 _d4626
008			180416b xxu||||| |||| 00| 0 eng d
020			_a978-93-5202-971-6
082			_223 _a658.4012 _bJEY
100			_aJeyarathnam M
245			_aBusiness policy and strategic management / _cM.Jeyarathnam.
250			_a2nd ed. _b2015.
260			_amumbai. _bHimalaya publishing house. _c2015.
300			_a349 p . ; _bhardbound _c18x25cm
505			_a 1. The Strategic Management Process 2. Mission and Goals 3. Corporate Governance and Social Responsibility 4. External Environment 5. Porter's Five Forces Model and Strategic Groups 6. Competitive Advantage 7. Internal Scanning 8. Strategy Formulation 9. Strategy Formulation: Corporate Strategy 10. Strategy Formulation: At the Business Level 11. Strategy Formulation: Functional Strategy 12. Strategy in Global Environment 13. Building and Restructuring the Corporation 14. Strategic Choice and Balanced Score Card 15. Implementation of Strategy 16. Designing Strategic Control Systems 17. Matching Structure and Control to Strategy 18. Implementation of Strategic Change 19. Techniques of Strategic Evaluation and Control 20. Strategic Issues in Managing Technology and Innovation 21. Strategic Issues in Entrepreneurial Ventures and Small Businesses 22. Strategic Issues in Not-for-Profit Organisation.
942			_2ddc _cBK