000			01443nam a22001697a 4500
999			_c4618 _d4618
008			180416b xxu||||| |||| 00| 0 eng d
020			_a978-93-5024-700-6
082			_223 _a658.8342 _bNAI
100			_aNair Suja R
245			_aConsumer Behaviour / _cSuja R.Nair.
250			_a1st ed. _b2011
260			_aMumbai. _bHimalaya publishing house. _c2011.
300			_a160 p . ; _bhardbound _c18x23cm
505			_a1.Consumer behaviour-An introduction 2.Personality, self-concept and lifestyle psychographics of consumers 3.Consumer motivation 4.Consumer perception and attitude 5.Reference group and family influence 6.Consumer decision-making 7.Consumer-buyer behaviour models 8.Industrial or organisational buying behaviour 9.A customer relationship management 10.Consumer protection in India
520			_aThis comprehensive textbook "consumer behaviour" is as per the lucknow university syllabus. This text has been organised into nine chapters covering various facets of consumer behaviour.The various chapters examine the individual factors affecting consumer behaviour, the group factors influences, the various consumer behaviour models, the industrial buying behaviour and customers relationship management.The language used throughout the book is simple and can be easily comprehended by the students.The textual matter and conceptual facts are supported by real Indian examples,to make the text more interesting.
942			_2ddc _cBK _01