000			01238nam a22001697a 4500
999			_c4427 _d4427
008			180322b xxu||||| |||| 00| 0 eng d
020			_a978-93-5097-294-6
082			_223 _a659.1019 _bRAI
100			_aRai Alok Kumar
245			_aExploring customer Dynamics : _bA relationship and behavioural Approach / _cAlok Kumar Rai, Usha Kiran Rai & S.K. Singh.
250			_a1st ed. _b2013.
260			_aMumbai. _bHimalaya Publishing House. _c2013.
300			_a516 p . ; _bhardbound _c15x26cm
505			_aSection A: Customer relationship management Customer relationship management perspectives Section B: Consumer Behaviour Consumer Behaviour: A preamble Consumer Behaviour perspectives
520			_aThis book is an attempt to provide concepts, issues and perspectives in the researches of the most vital aspect of business that is customer. This book focuses on two most important dimension of customer specific study, these are behavioural and relationship aspects. Being the most mysterious aspect of the business, customers need to be explored. This study of customer behaviour subsequently helps in determining how and what are the essential for retaining and building a lasting relationship with these customers.
942			_2ddc _cBK