000			01829nam a22001697a 4500
999			_c4384 _d4384
008			180316b xxu||||| |||| 00| 0 eng d
020			_a81-8318-371-9
082			_223 _a658.8 _bSHA
100			_aShajahan S.
245			_aServices Marketing : _bConcepts, practices & cases from Indian Environment / _cS. Shajahan.
250			_a1st ed. _b2016.
260			_aMumbai. _bHimalaya Publishing House; _c2016.
300			_a358 p . ; _bhardbound _c18x25cm
505			_a Section-I Services Marketing Concepts 1. Over of services marketing in the new millennium 2. The fundamental concept in service marketing 3. Managing demand and supply of services 4. Delivering quality services 5. Strategic service marketing 6. Designing suitable product and price mix 7. Designing service promotion and distribution mix 8. Towards specific services marketing mix Section -II Service Marketing Practices 9. Marketing of financial and insurance services 10. Marketing of hospitality, travel and tourism products 11. Marketing of educational, software and other professional services 12. Marketing of health care, cellular and entertainment services 13. Emerging influence of retailing and shopping malls 14. Internationalisation of services Section -III case study 15. Case method analysis
520			_aIndia is projected to become third largest economy in the world by 2050. The service sector remained the key driving Indian economy and average growth of this sector at 8.6 percent was higher than the average growth of 705 percent during the last five years. Eventually service sector contributed above 50 percent of GDP since 1997-98 and touched 57.6 percent in 204-05. Further India ranked 18th largest exporter of global service and touched export revenue of US$51,326 million line 2004-05
942			_2ddc _cBK _02