000			01609nam a22001577a 4500
999			_c4228 _d4228
008			180214b xxu||||| |||| 00| 0 eng d
020			_a978-81-8488-257-5
082			_223 _a338.5 _bMIT
100			_aMithani D.M
245			_aManagerial Economics : _bTheory and applications / _cD.M. Mithani
250			_a8th ed. _b2017.
260			_aMumbai. _bHimalaya Publishing House; _c2017.
300			_a757 p . ; _bhardbound _c22x28cm
505			_a1. The nature and significance of managerial economics 2. Basic concepts, tools and techniques of analysis 3. Market demand analysis 4. Theory of consumer demand 5. Elasticity of demand 6. Demand estimaion 7. Demand forecasting and demand-led Business strategy 8. Production Analysis 9. Supply analysis 10. Cost analysis 11. Economies of scale and scope 12. Cost of capital 13. Revenue analysis 14. market morphology 15. Competitive equilibrium price 16. Objectives of the firm 17. Break-even analysis and cost control 18. Theory of profit maximisation: conditions for equilibrium of a firm 19. Equilibrium of the firm and industry under perfect competition 20. Monopoly pricing and output equilibrium 21. Price discrimination (Discriminating monopoly) 22. Monopolistic competition 23.Oligopoly market 24. Pricing policy and methods 25. Profit policy and profit planning 26. Rudimentary project planning and capital budgeting 27. Government and market economy: key issues 28. Characteristics of K-economy in new economic order 29. Business cycles 30. Inflation 31. Elementary input-output analysis 33. Case study folio
942			_2ddc _cBK