| 000 | 00744nam a22001337a 4500 | ||
|---|---|---|---|
| 999 |
_c4081 _d4081 |
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| 008 | 171130b xxu||||| |||| 00| 0 eng d | ||
| 082 |
_223 _a658.8342 _bNAI |
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| 100 | _aNair, Suraj R. | ||
| 245 |
_aConsumer Behaviour: _cSuja R. Nair. |
||
| 260 |
_aNew Delhi: _bHimalaya Publishing house, _c2011. |
||
| 300 | _a160 p, ; | ||
| 505 | _a1 Consumer behaviour - An Introduction; 2 Personality , Self Concepts and life style Psychographic of Consumer; 3 Consumer Motivation ; 4 Consumer Perception; 5 Reference group and family Influence; 6 Consumer decision making ; 7 Consumer Buyer behaviour Models; 8 Industrial or organisational Buyer; 9 A Customer Relationship Managements; 10 Consumer protection in India; | ||
| 942 |
_2ddc _cBK |
||