000			00686nam a22001457a 4500
999			_c3798 _d3798
008			171101b xxu||||| |||| 00| 0 eng d
020			_a9789350970157
082			_223 _a658.802 _bISA
100			_aIsaac, Jayant.
245			_aStrategic View of Marketing: _bA detail Study of Strategic Marketing/ _cIsaac, Jayant.
260			_aNew Delhi: _bHimalaya publishing House, _c2012.
300			_a437 p, ;
505			_a1. Strategy : An Overall View; 2. Strategic Marketing : An Introduction; 3. Product and services Strategies; 4. Competitive and turnaround Strategies; 5 Distribution Strategies; 6. Cooperate Strategies; 7 The Strategies in Action; Case Studies;
942			_2ddc _cBK