000			01448nam a2200145 4500
999			_c3747 _d3747
008			171018b xxu||||| |||| 00| 0 eng d
020			_a9789350511077
082			_223 _a658.8 _bKRI
100			_aKrishnamoorthy, R.
245			_aIntroduction To Rural Marketing / _cKrishnamoorthy, R.
260			_aHimalaya Publishing House: _bNew Delhi, _c2014.
300			_a434 p. ;
505			_a1. Nature and scope of rural marketing; 2. Exploring the growth rural market; 3. Rural consumer behaviour; 4. Rural marketing research; 5. Rural marketing segmentation; 6. Rural marketing- mix; 7. Product and pricing; 8. Distribution in rural market; 9. Organised rural retailing; 10. Rural promotion; 11. Developing the sales force for rural market; 12. Marketing of consumer goods and services; 13. Corporate initiatives in rural market; 14. Agricultural marketing; 15. Defects in the agricultural marketing system and lines of improvement- Part 1; 16. Defects in the agricultural marketing system and lines of improvement- Part 2; 17. Co-operative marketing; 18. Recent trends in agricultural produce marketing; 19. Agricultural finance and role of institutions; 20. Agricultural pricing; 21. Globalization and Agriculture; 22. Marketing of Agricultural inputs; 23. Agricultural inputs and customer relationship management; 24. Ethics in sales and marketing; 25. Understanding the rural market- A practical approach;
942			_2ddc _cBK