000			02061nam a22001577a 4500
999			_c3553 _d3553
008			170915b xxu||||| |||| 00| 0 eng d
020			_a9789332557185
082			_223 _a658.8 _bKOT
100			_aKotler,Philip
245			_aMarketing Management _cKotler, Philip
260			_aIndia; _bPearson, _c2017.
300			_aI 21 p, ;
505			_aPreface xx PART 1 Understanding Marketing Management PART 2 Capturing Market PART 3 Connecting With Customer PART 4 Building Strong Brands PART 5 Creating Value PART 6 Communicating Value PART 7 Delivering Value PART 8 Conducting Marketing Responsibly for Long term Appendix: Sonic Marketing plan and Exercise EndNote Glossary Subject Index
520			_aThe world of Marketing is a changing everyday -and and in order for student to have a competitive edge, they need a text book that reflects the best of today's marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organisation consistently reflects the latest change in today's marketing theory and practice Highlight of this Edition * In- text book provide vivid illustration of chapter concepts using actual Companies and situations * Address today Economic Environmental and Technological change in marketing *Four key Dimension of holistic marketing are woven throught out the text internal marketing -ensuring everyone in the organisation embraces appropriate marketing principles ,especially senior Management Integrated marketing - ensuring that multiple means of creating delivering and communicating value of employed and combine in the best way * Relationship marketing- having rich multifaceted relationship with customer ,Channel member and other marketing partners Performance marketing- understanding return to the business from marketing activities and program as well as addressing broader concerns and their legal, ethical, social l and environmental activities *Marketing insight and Marketing memo Boxes
942			_2ddc _cBK