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020 _a9788174464248
082 _a658.4012
_bKAC
_223
100 _aKachru, Upendra
245 _aStrategic management:
_bconcept and cases/
_cKachru, Upendra
260 _aNew Delhi :
_bExcel Books,
_c2016.
300 _axxvi , 817 p. ;
505 _aPART 1- BASIC CONCEPT: Chapter 1: Basic concept; Chapter 2: Strategic intent; Chapter 3: Generic tools of analysis; PART 2- STRATEGIC ANALYSIS: Chapter 4: Strategic analysis- The business environment; Chapter 5: The internal environment; Chapter 6: Tools for strategic analysis; PART 3- STRATEGIC CHOICE: Chapter 7: Strategic choice - grand strategies; Chapter 8: Comparative strategies- business unit strategy; Chapter 9: Strategy evaluation and selection techniques; PART 4- STRATEGY IMPLEMENTATION: Chapter 10: Implementation and: structure and culture; Chapter 11: Resource allocation , evaluation and control; Chapter 12: Government and change; PART 5- CASE STUDY; GLOSSARY; INDEX;
520 _aevery manager ought to see himself as a strategist because, as organization becomes increasingly flat in structure, manage at all levels are becoming increasingly involved in strategy formulation . an understanding of the basic of strategic management will stand them in good stead whichever area they may be in. the nuances of strategic management are examined in great depth in this book . which includes a supplement that unfolds the historical process and growth of strategic thinking in India. this book is unique and original in the way it has been organized and the material that has gone into it . the theoretical concepts included are the state of the art positions on the subjects, and the text has thus been divided into four parts . each parts has three chapters and is self sufficient , providing an insight into a specific aspect of strategic management . the first two chapter give a broad understating of the general principles and concepts , and their third chapters provides the relevant tools. all the basic concept in the text are supported with examples that reflect benchmarks . definition and terminology are given at the end of every chapter , and a recapitulation to embed the learnings follows . the question have comments at the end with a note 9of the content answer.at the end of the book is a glossary of term.
942 _2ddc
_cBK
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