000			01522cam a22002174i 4500
999			_c3533 _d3533
008			130809s2014 nyua b 001 0 eng
020			_a9780071284240
082	0	0	_a658.87 _223 _bLEV
100	1		_aLevy, Michael, _d1950-
245	1	0	_aRetailing management / _cMichael Levy, Ph.D., Babson College, Barton A. Weitz, Ph.D., University of Florida.
250			_aSeventh edition.
260			_aNew York : _bMcGraw Hill,
300			_axxxiii, 702 pages : _bcolored illustrations ; _c29 cm.
505			_aSection I- The World of Retailing: 1. Introduction to the world of Retailing; 2. Types of Retailers; 3. Multichannel Retailing; 4. Customer Buying Behavior; Section II- Retailing Strategy: 5. Retail Market Strategy; 6. Financial Strategy; 7. Retail Location; 8. Retail Site Location; 9. Human Resource Management; 10. Information Systems and Supply Chain Management; 11. Customer Relationship Management; Section III- Merchandise Management: 12. Managing Merchandise Assortments; 13. Merchandise Planning System; 14. Buying Merchandise; 15. Retail Pricing; 16. Retail Communication Mix; Section IV- Store Management: 17. Managing the Store; 18. Store Layout, Design, and Visual Merchandise; 19. Customer Service;
650		0	_aRetail trade _xManagement.
700	1		_aWeitz, Barton A.
700	1		_aGrewal, Dhruv.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _02