| 000 | 00605nam a22001457a 4500 | ||
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| 999 |
_c3445 _d3445 |
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| 008 | 170629b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788126566938 | ||
| 082 |
_223 _a658.8 _bKOT |
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| 100 | _aKotler, Philip. | ||
| 245 |
_aMarketing 4.0 / _cPhilip Kotler | Hermawan Kartajaya | Iwan Setiawan |
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| 260 |
_aNew Jersey: _bJohn Wiley and Sons _c2017. |
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| 300 |
_axix, 183 p. ; _bHard-Bound, _c25 cm. |
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| 505 | _aPart-1: Fundamental trends shaping marketing; Part-2: New frameworks for marketing in the digital economy; Part-3: Tactical marketing applications in the digital economy; | ||
| 942 |
_2ddc _cBK |
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