000			03155nam a22001577a 4500
999			_c3122 _d3122
008			160711b xxu||||| |||| 00| 0 eng d
020			_a9789327248425
082			_223 _a658.114 _bARO
100			_aArora, Renu.
245			_aFundamentals of Entrepreneurship : _b(For B. Com., 4th Semester students of Nagaland University and also useful for allied cources of other Universities) / _cRenu Arora | S. K. Sood.
260			_aLudhiana : _bKalyani Publishers,
300			_aV-1.24 p. ;
505			_aUNIT I: 1. The Entrepreneur, Definition and Characteristics a.Definition, Nature and Characteristics of an Entrepreneur; 2. Emergence of Entrepreneurial Class; a. Entrepreneurial growth before 1850; b. Entrepreneurial growth after 1950; c. Entrepreneurial growth during Post Independence Era; d. Five year plans; e. Ten Entrepreneurs who changed the face of corporate India; 3. Theories of Entrepreneurship and role of Socio economic environment- a) Theories of Entrepreneurship b) Sociological Theories; c) Economic Theories; d) Cultural Theories; e) Psychological Theories; d) Role of Socio economic Environment. UNIT II: 1. Promotion of Ventures- a) Searching for prospective business ideas or opportunities; b) Processing and selecting the best idea; c) Collecting required resources and setting up enterprise; d) Forms of ownership, manpower and marketing e) Problems faced by an entrepreneur; 2. Opportunity Analysis- a) Opportunity analysis; b) Steps in selection of new idea; 3. External environment Analysis (Economic, social Technological, Competitive Factors etc.)- a) Economic Environment; b) Social environment; c) Technological environment; d) Psychological environment; e) Competitive environment; f) Legal environment; g) Licensing; h) Raising of funds; i) Venture capital; UNIT III: 1. Entrepreneurial Behaviour and Psycho Theories - a) Meaning of Behaviour; b) Psycho theories; 2. Innovation and Entrepreneur- a) Forms of innovation; b) Conditions for successful innovation; c) Type of innovation; d) Sources of innovation; e) Enlightened experimentation; 3. Social Responsibility- a) Meaning of social responsibility; b) Categories of social responsibility; c) Is CSR a Drain on profit or investment? d) CSR- for and against; e) CSR and SSI Sector; f) Exhibits of a socially responsible entrepreneur; g) CSR discharged by companies h) How to measure; CSR i) Need & benefits of SCR; UNIT IV: 1. Entrepreneurial Development Programme- a) Objectives of entrepreneurial development; b) Role of relevance and achievements; c) Phase and entrepreneurial development programme; d) Institutional efforts in developing entrepreneurship; e) Evaluation of EDPs, f) Problems in the conduct of EDPs; g) Suggestions to make EDPs effective; h) Planning EDPs; UNIT V: 1. Role of Entrepreneur- a) Role of entrepreneur in economic growth; b) As and innovator; c) Generations of employment opportunities d) Complementing and supplementary economic growth; e) Social stability and balanced regional development; f) Role of export promotion- forex earnings; g) Import substitution; h) Augmenting and meeting local demand.
520			_aX
942			_2ddc _cBK _013