000			02710nam a22001697a 4500
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020			_a9781259004919
082			_223 _a658.87 _bPRA
100			_aPradhan, Swapna.
245			_aRetailing Management / _cSwapna Pradhan.
250			_a4th ed.
260			_aNew Delhi : _bTata MacGraw YHill, _c2013.
300			_a711 p. ;
505			_a Contents Foreword Prefaces of the Fourth edition Preface of the First editions Acknowledgements Sections 1 :Introductions 1. An Overview of retail 2. Theories of Retail Developments and Formats in Retail 3. Retail in India 4. Retail key Regions of the world Sections II Strategic and Planning 5. understanding the Retail Consumer 6. Retail Strategy 7. Store Site Selection 8. Methods of Retail Expansion Sections III: Merchandise Managements 9. Merchandise Managements 10. The process of Merchandise Planning 11. The Method of Merchandise Procurement 12. Retailing pricing and Evaluating Merchandise 13. Private Labels 14. Category Management Sections IV : Managing Retail 15. Human Resource Management in Retail-A Strategic Tool 16. Retail Store Operations 17. The legal and Ethical Aspects of the Retail Business 18. Store Design and Visual Merchandise Sections V : Creating a Sustaining Values 19. .Managing Retail Infrastructure 20. Supply Change Managements 21. Understanding Retail Visibility 22. Retail Marketing and Branding 23. Servicing the Retail Customers 24. Role of technology in Retail Cases 1 Nanz - A lesson to Learn From 2. Lesson in Indian Retailing 3. Big Bazaar- The Route to the Indian Mass Markets 4. Gili- The Making of a Supper Brand 5.McDonald's: Made of India 6. A 360 Approach to Time 7. Shoppers- Building a Retail Brand 8. Wooing the Indian Luxury Consumer 9. Category Managements for Cosmetics 10. Starbucks; Recreating the Experience 11. Kmart-What Went Wrong 12. The IKEA Way 13. Wal-Mart: Smiling Around the World
520			_aThe Fourth Editions of Retailing Management incorporates the change occurring in the field of Retail at the India and International levels and provides a Comprehensive and up-to-date treatments of various aspects of retail. This editions continues to be the most current books available,injecting the latest developments Salient features *Five new chapter for an even more expansive coverage *Thirteen Book-end case with New cases on IKEA lesson in Indian retail, category Managements for cosmetics and luxury retailing * New book-end annexure on the current happenings in FDI in retail * New and enhanced Retail snapshots
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