Predictably Irrational / Dan Ariely.

By: Ariely DanMaterial type: Text

TextPublication details: U.K. HarperCollins. 2009. Edition: 1st ed. 2009Description: 280 p . ; softbound 12x19cmISBN: 978-0-00-736854-9DDC classification: 153.8

Contents:

1.The Truth about Relativity 2.The Fallacy of supply and demand 3.The Cost of Zero Cost 4.The Cost of social norms 5.The influence of Arousal 6.The problem of procrastination and self-control 7.The high price of ownership 8.Keeping doors open 9.The effect of expectations 10.The Power of Price 11.The context of our character,part-1 12.The context of our character,part-2 13.Beer and free lunches

Summary: When it comes to making decisions in our lives, we think we're in control.we think we're making smart, rational choices.But are we ? from paying for coffee to losing weight,and buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patters of thought to make better, more financially sound, decisions.Predictably Irrational is not simply a fascinating read:it has the power to change the way we interact with the world-one small decision at a time.In the current economic crisis it is an invaluable tool that no person should be without.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Tetso College Library Psychology	153.8 ARI (Browse shelf(Opens below))	Available		8293

1.The Truth about Relativity
2.The Fallacy of supply and demand
3.The Cost of Zero Cost
4.The Cost of social norms
5.The influence of Arousal
6.The problem of procrastination and self-control
7.The high price of ownership
8.Keeping doors open
9.The effect of expectations
10.The Power of Price
11.The context of our character,part-1
12.The context of our character,part-2
13.Beer and free lunches

When it comes to making decisions in our lives, we think we're in control.we think we're making smart, rational choices.But are we ? from paying for coffee to losing weight,and buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patters of thought to make better, more financially sound, decisions.Predictably Irrational is not simply a fascinating read:it has the power to change the way we interact with the world-one small decision at a time.In the current economic crisis it is an invaluable tool that no person should be without.

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