Brands and the Brain: How to use Neuroscience to create impactful brains/ Arvind Sahay English

By:

Sahay Arvind

Material type: Text

TextPublication details: India: Penguin Random House, 2022Description: 2,352p. Softbound 13x20cmISBN:

978-0-143-45261-4

DDC classification:

23 658.827 SAH

Contents:

1.Introduction 2.Brain Operating Principles:How and why Neuroscience can help Improve Brain management 3.Decision making in the Brain:How we decide about brands .............................

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.827 SAH (Browse shelf(Opens below))	Available		11439

1.Introduction
2.Brain Operating Principles:How and why Neuroscience can help Improve Brain management
3.Decision making in the Brain:How we decide about brands
.............................

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