Positioning:The Battle for your mind / AL Ries, Jack Trout.

By:

Ries AL, Trout Jack

Material type: Text

TextPublication details: New York. Mc graw hill education. 2003.Edition: 2003Description: 246 p . ; softbound 18x21cmISBN:

978-0-07-053375-2

DDC classification:

23 659.1 RIE

Contents:

chapter1. What positioning is all about chapter 2.The Assault on the mind Chapter 3.Getting into the mind Chapter 4.Those little ladders in your mind chapter 5.You can't get there from here chapter 6.Positioning of a leader chapter 7.Positioning of a follower chapter 8.Repositioning the competition chapter 9.The power of the name Chapter 10.The no-name trap Chapter 11.The free-ride trap Chapter 12.The line-extension trap chapter 13.When line extension can work chapter 14.positioning a company:monsanto chapter 15.Positioning a country:Belgium chapter 16.Positioning a product milk Buds chapter 17.Positioning a service:mailgram chapter 18.Positioning a long Island bank

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	659.1 RIE (Browse shelf(Opens below))	Available		8799

chapter1. What positioning is all about
chapter 2.The Assault on the mind
Chapter 3.Getting into the mind
Chapter 4.Those little ladders in your mind
chapter 5.You can't get there from here
chapter 6.Positioning of a leader
chapter 7.Positioning of a follower
chapter 8.Repositioning the competition
chapter 9.The power of the name
Chapter 10.The no-name trap
Chapter 11.The free-ride trap
Chapter 12.The line-extension trap
chapter 13.When line extension can work
chapter 14.positioning a company:monsanto
chapter 15.Positioning a country:Belgium
chapter 16.Positioning a product milk Buds
chapter 17.Positioning a service:mailgram
chapter 18.Positioning a long Island bank

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