Principles of Marketing : A South Asian Perspective / Philip Kotler, Gary Armstrong, Prafulla Y.Agnihotri, Ehsan ul Haque.

By:

Kotler Philip, Armstrong Gary, Agnihotri Prafulla, Haque Ehsan

Material type: Text

TextPublication details: South Asian. Pearson. 2011.Edition: 13th ed. 2011Description: 514 pg . ; softbound 21x28cmISBN:

978-81-317-3101-7

DDC classification:

23 658.8 KOT

Contents:

1.Defining Marketing and The Marketing Process 2.Understanding The Marketplace and Consumers 3.Designing a Customer-Driven strategy and Mix 4.Extending Marketing

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	658.8 KOT (Browse shelf(Opens below))	Available		8206

1.Defining Marketing and The Marketing Process
2.Understanding The Marketplace and Consumers
3.Designing a Customer-Driven strategy and Mix
4.Extending Marketing

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