India's Communication Revolution From Bullock Carts To Cyber Marts Arvind Singhal & Everett M Rogers English

List of Tables 12 (1)
List of Figures 13 (1)
List of Plates 14 (3)
Preface 17 (10)
India's Communication Revolution 27 (39)
Migrant Indian Cyberworkers 28 (2)
The New Communication Technologies 30 (3)
Development Communication 33 (2)
The Informatization Route to Development 35 (8)
Informatization 38 (2)
Electronic Governance: Information 40 (3)
Technology for Public Service
India's Road to Informatization 43 (9)
The New Economic Policy 44 (1)
Information Technology Policy 45 (3)
Azim Premji: India's Cyber Czar 48 (3)
India's Informatization Score 51 (1)
Astounding Achievements by Indian 52 (1)
High-Tech Entrepreneurs
The Rate of Adoption of Communication Media 52 (8)
in India
The Press 54 (1)
Radio 55 (1)
Broadcast Television 55 (1)
Cable and Private Television Networks 56 (1)
Telecommunications 57 (1)
The Internet 58 (1)
NavinMail: Bridging the Distance between 59 (1)
the U.S. and India
The Role of Research Universities in 60 (2)
High-Technology
IITs and IIMs 60 (1)
IT Training in India 61 (1)
Conclusions 62 (1)
Notes 63 (3)
The Public Broadcasting Revolution 66 (40)
Radio Broadcasting in India 67 (13)
Radio's Development Potential 70 (1)
Entertainment-Education 71 (4)
Community Effects of Radio in Lutsaan 75 (5)
Private FM Radio 80 (2)
Internet Broadcasting: Anyplace, Anytime 81 (1)
The Television Revolution in India 82 (6)
SITE and INSAT 84 (4)
The Rise of Entertainment 88 (5)
Hum Log: A Turning Point 90 (1)
The Arrival of Cable and Satellite 91 (2)
Channels
Television for Development: Missed 93 (4)
Opportunities
SITE 93 (1)
The Kheda Communication Project 94 (2)
Chicken-Mesh Antennae and Ruggedized 96 (1)
Television Sets
The Scorecard for Indian Public Broadcasting 97 (6)
Jhabua Development Communication Project 100(2)
Contentious Policy Issues 102(1)
Conclusions 103(1)
Notes 104(2)
The Private Television Revolution 106(24)
The Birth of Private Television 107(14)
The Cable Television Wars 108(3)
STAR-TV 111(2)
Zee-TV 113(1)
Subhash Chandra: India's Media Mogul 113(4)
Sony 117(1)
MTV India 117(3)
Discovery Channel 120(1)
Impacts of Private Television on Doordarshan 121(1)
Impacts of Private Television on Indian 122(3)
Audiences
Consumerism 122(1)
Conservative Nationalism 123(1)
Changing Female Images 124(1)
Cable Television: The Backbone of Digital 125(2)
Convergence
Conclusions 127(1)
Notes 128(2)
Rising Technopolises 130(53)
The Technologies underlying Technopolises 131(1)
What is High-Technology? 132(3)
High-Technology and the New Economy 134(1)
Spin-offs 135(1)
Technopolis 135(5)
Agglomeration 138(2)
California's Silicon Valley 140(9)
The New Gold Rush 142(1)
Epinions.com: The Mother of All Shopping 143(2)
Services
How Indians Get Rich in Silicon Valley 145(4)
The Indian Diaspora 149(15)
Lata Krishnan: Successful Woman 151(2)
Entrepreneur
Successful Indians in Silicon Valley 153(6)
Malaviya and Deshpande: Success on 159(5)
Boston's Route 128
Austin's ``Silicon Hills'' 164(3)
Sulekha: The Global Web Magazine from 166(1)
Austin
Bangalore: India's ``Silicon Plateau'' 167(1)
Historical Background of Bangalore 168(5)
The Mysore Military Rockets 169(1)
Bangalore Becomes Silicon Plateau 170(3)
Hyderabad: An Emerging Technopolis 173(3)
Government Policies toward High-Tech 176(3)
Development
Problems in Paradise 178(1)
Conclusions 179(1)
Notes 180(3)
The Telecommunications Revolution 183(28)
India's Telecommunications Expansion 186(4)
The Rise of Mobile Telephony 189(1)
Changing Telecommunications Policies 190(14)
Rajiv Gandhi: Sowing the Seeds of Social 193(1)
Change
Sam Pitroda: Telecommunications Visionary 194(4)
for the Informatization Strategy
The New Economic Policy 198(1)
Keeping Up with State-of-the-Art 199(1)
Technology: WLL
Problems in Implementing Policy 200(3)
Get a Mobile Phone, Pay Income Tax 203(1)
Telephony for Rural Development 204(3)
Grameen Bank in Bangladesh and 204(3)
Telecommunications Access
The Kittur Rural Telephony Project 207(1)
Conclusions 207(1)
Notes 208(3)
The Computer and Internet Revolution 211(42)
The Growth of Computers in India 212(8)
Computer Adoption in India 216(1)
Arjun Malhotra: From HCL to Techspan 216(4)
Impacts of Computers in India 220(2)
Inequalities and Growing Information Gaps 220(2)
Computer Software in India 222(9)
Narayana Murthy: Software Tycoon 223(3)
Offshore Software Development 226(2)
Skilled Workforce 228(1)
Competitive Advantage 229(1)
Supportive Government Policy 230(1)
Computer Software versus Hardware 231(1)
The Internet Revolution 232(3)
Hand-Held Internet Microbrowsing 234(1)
Growth of the Internet in India 235(4)
Cyber Cafes 235(2)
Internet Policy in India 237(2)
U.S. Hegemony on the Net 239(1)
Internet: The Highway for a Global Economy 239(2)
Goodbye Silicon, Hello Internet 240(1)
India's Knowledge-Based Virtual Age 241(8)
Remote Processing: A Gargantuan 242(1)
Opportunity for India
A 24-Hour Cyber Office 243(1)
E-Commerce in India 244(2)
Love Goel: Direct Selling through the 246(3)
Internet
The Internet and Privacy 249(1)
Conclusions 249(1)
Notes 250(3)
Lessons Learned About Informatization 253(24)
A Summary of Main Concepts 254(3)
Lessons Learned 257(6)
Looking Backward 263(3)
Looking Forward 266(5)
New Opportunities for Communication 269(2)
Research
Responsible Entrepreneurship: Sharing the 271(4)
Pie?
Notes 275(2)
Glossary of Concepts 277(3)
References 280(11)
Name Index 291(4)
Subject Index 295