TY  - BOOK
AU  - Krishnamurthy,Sandeep
TI  - E-Commerce Management: : Text and Cases
SN  - 0324152523
U1  - 658 23
PY  - 2003///
CY  - Canada
PB  - Thomson South-Western
N1  - E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures
ER  -