TY - BOOK AU - Kawasaki Guy TI - The art of the start 2.0: The time-tested, battle-hardened guide for anyone starting anything SN - 978-0-241-18726-5 U1 - 700.1 23 PY - 2015/// CY - UK. PB - Portfolio Penguin N1 - Conception 1. The art of starting up Activation 2. The art of launching 3. The art of leading 4. The art of bootstrapping 5. The art of fund-raising 6. The art of pitching Proliferation 7. The art of building a team 8. The art of evangelizing 9. The art of socializing 10. The art of Rainmaking 11.The art of partnering 12. The art of enduring Obligation 13. The art of being a mensch ER -