TY  - BOOK
AU  - Wimmer D. Roger
TI  - Mass Media Research: : An Introduction
SN  - 978-0-534-64718-6
U1  - 302.23 23
PY  - 2006///
CY  - Australia
PB  - Wadsworth Cengage learning
N1  - PART ONE: The Research Process
PART TWO: Research Approaches
PART THREE: Data Analysis
PART FOUR: Research Applications
ER  -