TY  - BOOK
AU  - Jansson-boyd, Cathrine V.
TI  - Consumer Psychology
SN  - 978-0-3352-47967
U1  - 658.8342 23
PY  - 2019///
CY  - England
PB  - McGraw Hill Open University Press
N1  - 1. Consumer Psychology: what it is and how it emerged
2. Consumer memory and  learning
3. Perception and attention
4. Identify and consumption
5. The emotional consumer
6. Attitudes
7. Advertising psychology
8. Motivational determinants of consumer behaviour 
9. Consumer decision-making and brand loyalty
10. The internet
11. Children as consumers
12. Consumption and happiness
13. Consumers and the environment

ER  -