TY  - BOOK
AU  - Wanke, Michaela
TI  - Social Psychology of Consumer Behavior
SN  - 978-1-138-88294-2
U1  - 658.8342 23
PY  - 2015///
CY  - New York
PB  - Psychology Press, Tylor and Francis Group
N1  - Section I. Introduction: A Tale of Two Disciplines
Section II. The Construal of Consumer Judgment and Decisions
Section III. Affective and Cognitive Feelings in Consumer Judgment
Section IV. Social and Media Influences on Judgment and Behavior
Section V. Goals and Self-Regulation
........


ER  -