TY  - BOOK
AU  - Murphy, Herta A; Hilderbrandt, Herbert W; Thomas, Jane p
TI  - Effective Business communication
SN  - 978-0-07-018775-7
U1  - 658.45 23
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Education pvt.ltd
N1  - 1. Effective communications in business
2. The seven Cs of effective communication
3.Business communication and the global context
4. Business communication and the ethical context
5. Business communication and the technology context
6. The process of preparing effective business messages
7. The appearance and design of business messages
8. Good-news and neutral messages
9. Bad-news messages
10. Persuasive written messages
11. Short reports
12. Long (formal) reports
13. proposals
14. Strategies for successful speaking and successful listening
15.Strategies for successful informative and persuasive speaking
16. Strategies for successful interpersonal communication
17. Strategies for successful business and group meetings 
18. The job application process- the written job presentation
19. The job application process- interviews and follow up
Appendix
ER  -