TY  - BOOK
AU  - Verma Shweta
TI  - Advertising and Sales Management 
SN  - 978-93-82036-08-1
U1  - 659.1 23
PY  - 2013///
CY  - New Delhi
PB  - Black Prints
N1  - 1.Communication Process
2.Advertising 
3. Economic,Social,and Regulatory Aspects
4. Advertising Process
5. Advertising Objectives
6. Advertising Budget
7. Media Selection,Planning and Scheduling
8. Advertising Agencies and its roles
9. Selling and sales Management
10. Sales Force Management
11. Sales Organization
12. Sales Budget
13. Sales Promotion
14. Brands
15. Financial Planning and Forecasting
ER  -