TY  - BOOK
AU  - Bajpaye Alok
TI  - Advertising Management
SN  - 81-7273-338-0
U1  - 659.1 23
PY  - 2006///
CY  - Delhi
PB  - Authorspress
N1  - 1. Introduction
2. Advertising Campaign
3. Media Management for Advertising
4.Advertising and Public Relation Services
5. Advertising Planning
6. Research Management for Advertising
7. Advertising and Marketing
8. Responsibility for advertising Management
9. Budget Making and Managing
10. How Advertising Wotks
11. Organising for advertising and Promotion
12. Internet Advertising Formats and Effects


ER  -