TY  - BOOK
AU  - Mishra Saroj Kr
TI  - Media Management
SN  - 978-93-86048-95-0
U1  - 302.23 23
PY  - 2022///
CY  - Delhi
PB  - GS Publishers Distributotrs
N1  - 1. Introduction
2.Planning Management in Corporate Media
3. Transitions and the Mass Media
4. Constructing the Audience and Media Management
5. Advertisers' Media Selection
6. Online Media and Public Relations
7. Newspaper Media Advertising Management
8. Media Representations
9. News Coverage
ER  -