TY  - BOOK
AU  - Mohan Manendra
TI  - Advertising Management:Concepts and cases:
SN  - 978-0-07-451780-2
U1  - 659.1 23
PY  - 1989///
CY  - New Delhi
PB  - Tata McGraw Hill education
N1  - 1.Advertising - its purpose and function
2.Economic and Social Implication of advertising
3.Advertising in marketing mix
4.Advertising Process
5.Advertising strategy planning and organisation

ER  -