TY  - BOOK
AU  - White Roderick
TI  - Advertising: what it is and how to do it
SN  - 0-07-707764-4
U1  - 659.1 23
PY  - 1993///
CY  - London
PB  - The McGraw-Hill Companies
N1  - 1.Introduction
2.Should you advertise:
3.Do I need an agency?
4.The marriage business
5.Meet the agency

ER  -