TY - BOOK AU - Kim W. Chan & Mauborgne Renee TI - Blue ocean Shift :Beyond competing: Proven steps to inspire confidence and seize new growth SN - 978-1509832194 U1 - 658.802 23 PY - 2017/// CY - New York PB - Macmillan N1 - 1.Blue Ocean shift 2.The five steps to making a blue ocean shift 3.Imaging where you could be 4.Find how you get there 5.make Your move ER -